In the heart of Moscow, where history whispers through cobblestone streets, a new chapter unfolds for Cocoshnick Headdress. This niche brand, born in the cultural cradle of St. Petersburg a decade ago, has finally planted its flag in the capital. The occasion? A milestone anniversary and the grand opening of its first flagship store—a momentous event that demanded a location as storied as the brand itself.
Nestled within the walls of a 19th-century merchant’s mansion on Bolshaya Nikitskaya Street, the store is a nod to both the past and the future. Olga Ruzakova, the brand’s founder, describes the area as part of Moscow’s “golden triangle”—a place where the pulse of the city’s elite beats ever louder. “It’s not yet the bustling Patriki, but the energy here is electric,” she muses. The choice of location feels almost serendipitous, as if the universe conspired to place Cocoshnick Headdress in this historic gem.
Unlike its cooler, Parisian-inspired counterpart in St. Petersburg, the Moscow flagship exudes a distinctly Russian warmth. Anastasia Ledovskaya, the interior designer behind the project, transformed a modest 20-square-meter space into a sanctuary of tradition and modernity. White stone walls, glazed steps, and oak shelving create an atmosphere that feels both timeless and intimate. Mirrors, strategically placed, amplify the space, while a reception desk—weighing over 200 kilograms—stands as a testament to permanence.
To mark the opening, Ruzakova and her team have crafted a Moscow-exclusive piece: a reimagined version of the iconic “Moscvichka” hat. This hybrid of a classic fedora and a pillbox hat features a bold, sculpted crown—a modern twist on Soviet-era design. The store’s offerings are equally eclectic, from lavender crocodile-embossed leather caps to feathered pillboxes and wide-brimmed hats in every shade imaginable.
The brand’s arrival coincides with the opening of other niche boutiques, including Nuself and 404 not found, both hailing from St. Petersburg. Together, they form a burgeoning fashion cluster, adding a new layer to Moscow’s sartorial landscape. “We’re responsible for the atmosphere our clients step into,” Ruzakova reflects. “And this location? It’s perfect.”
As Cocoshnick Headdress takes its place in Moscow, it’s clear that this is more than just a store—it’s a celebration of heritage, craftsmanship, and the enduring allure of Russian design.
