Amid the bustling halls of Moscow's MITT exhibition, a slice of Crimea has carved out its space, radiating the allure of its sun-kissed beaches and therapeutic landscapes. The Crimean delegation, led by the region's Minister of Resorts and Tourism, Sergey Ganzia, has unveiled a unified stand that serves as a portal to the peninsula's most enticing offerings. From the azure waters of Yalta to the rugged charm of Sevastopol, the stand is a mosaic of what makes Crimea a jewel in Russia's tourism crown.
This year, Crimea is not just selling a destination; it's promoting an experience. The stand is a hive of activity, with representatives from resort towns, travel agencies, and accommodation providers all vying to showcase the latest in what the 2025 season has to offer. The focus is clear: to position Crimea as a leader in health and wellness tourism, leveraging its natural therapeutic resources that rival even the most renowned global resorts.
The exhibition's business program has a significant emphasis on health and medical tourism, with Crimea at the forefront. The region's sanatorium-resort complex is being highlighted for its diverse natural healing resources. From mineral springs to mud baths, Crimea is presented as a sanctuary for those seeking rejuvenation and healing, a place where nature's bounty meets modern wellness practices.
As the exhibition unfolds, Crimea's stand is not just a display but a statement. It's a testament to the region's commitment to evolving its tourism sector, ensuring that it remains a top destination for those seeking both leisure and health. With Sergey Ganzia at the helm, presenting Crimea's vision at the "Trends in Medical Tourism Development" conference, the peninsula is poised to capture the imagination and interest of the global tourism community.
